Sturgis 2025 Schedule C. The annual sturgis® motorcycle rally™ turns our town of 7,100 into a city of more than 450,000. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the sturgis rally what it is today.

To ensure you don’t miss out, mark the sturgis rally dates on your calendar and book your accommodations early, as the popularity of this event causes space to fill up quickly. City of sturgis motorcycle rally aug.